It’s no wonder that video’s prominence continues to increase, thanks to advancements in mobile technology and applications, as well as an aggressive promotion by companies like Google and Facebook.
Most notably, consumers’ demand for video production over all other forms of content is also growing. This makes video production increasingly relevant for advertisers and brands.
Let’s take a look at some of the video production trends that you’re likely to see in 2021 to help you stay on the top of your game.
- Animated Explainer Videos
One of the most successful video production and marketing strategies has always been animation. We anticipate an increase in the demand for animated explainer videos in 2021. Animated videos are still used by many businesses around the world to creatively advertise their goods and services, inform consumers about using them, onboard new staff and several other corporate and strategic objectives. We expect to see animated explanatory videos benefiting companies in several industries and further.
- More Long-Form Video Content
Yes, this seems to be at odds with the preceding pattern, but the distinction between video ads and video content marketing is important. Advertising is more likely to get the viewer’s attention and send a short message.
Video production and marketing aim to add value to an intended audience by being insightful and entertaining (or both) whilst tying into the brand’s message and product in an organic way. This is why people can watch a video for 3-5 minutes or even longer if it has this meaning (that can be considered a long commercial). This can include everything from a product walk-through by a company’s internal staff to the recent “unboxing” video trend, in which an influencer opens a new product as part of a demonstration or review.
- Vertical Video
Vertical video is here to stay, whether you like it or not. The exponential growth of the “stories” idea is one huge blinking sign. Almost all social media sites use it, and several major online platforms have followed this new trend. Most people who watch videos on their phones do not want to alter the phone’s orientation.
According to a video production company in Delhi, a vertical video doesn’t change the laws of storytelling; it’s all about how you show it to the audience. Using a real person in vertical videos is crucial for making an impression. It’s best to think of it as a storytelling “portrait mode.”
- Enhancing Video Value
Because of so many possibilities for where, how and when viewers play content, brands and advertisers will need to maximise the return on their investment. For instance, they need to shoot long video content in both horizontal and vertical formats. The video will then be edited into bite-size snippets for use in Instagram stories and short bumper ads, with a link to the complete video on YouTube or IGTV. To improve the efficiency of your video, you can use several video editing tools.
- LinkedIn Video
On Linkedin, videos are becoming increasingly popular. Even though 75% of marketers viewed video as good, only 38% of marketers posted it on the B2B platform in 2018. Furthermore, Linkedin ads provide advertisers with detailed information on professionals, such as work titles, qualifications and job roles.
Finally, the Linkedin native video should be closely monitored. Previously, users had to use Youtube or Vimeo to publish video content on the web, but now Linkedin is hosting videos directly on the website. Though this is a newer aspect, photo and video posts on platforms like Youtube have seen a 10x increase in scope as compared to Youtube links.
- Quantity over Quality
That’s right, you read it correctly. Marketers expect to prioritise video production above all other forms of content in 2021, according to Social Media Examiner. They didn’t inquire about the quality of the video material.
This means investing in quality is the only way to combat the rush of someone pushing video. So, a video doesn’t need to be flashy; it all varies for a different audience and how well the message is delivered. An expensive video with a set and actors could not connect with an audience as well as a less expensive, more realistic video.
- Higher K Devices
Over the last 30 years, camera resolution has slowly improved, and the new generation is almost too fine. People are only now starting to make the transition from 1080p to 4K displays, as higher-resolution cameras become available.
It’s understandable, given that most modern graphics cards can’t handle the huge file sizes of 5K, 6K or 8K video. Although some video creators have already begun to upgrade, it will take time for these cutting-edge devices to become the industry norm.
For the time being, 4K video is expected to become more widely adopted in 2021. As the popularity of newer 8K cameras grows, the same trend is expected to emerge.
Conclusion
By 2021, nearly a million minutes of video per second will be streaming across the internet, accounting for 82% of all consumer web traffic. For marketers to gain popularity online, they need to follow the given video production trends and video production services to become a hit.
